AI interview research uses an AI moderator to conduct adaptive, conversational interviews with participants — asking follow-up questions automatically and summarizing the findings. It gives product teams the qualitative depth of one-on-one interviews at the scale and speed of a survey, in both Arabic and English.

What is AI interview research?

AI interview research is a method where an AI moderator, instead of a human researcher, runs a structured but conversational interview with each participant. The AI follows your discussion guide, but it can probe deeper based on what the participant says — exactly like a skilled interviewer asking "why?" or "can you tell me more?".

On Afkar, AI Interview is one of three research modes, alongside Study and live Interview.

How do AI-moderated interviews work?

You define the goal and questions — Provide a topic and a few seed questions (or let the AI suggest them).
The AI conducts each interview — Participants chat with the AI moderator in Arabic or English, at their own pace.
The AI asks adaptive follow-ups — It clarifies vague answers and explores interesting threads automatically.
You get a synthesized summary — Themes, quotes, and patterns are summarized across all participants.

When should you use AI interviews?

AI interviews are ideal when you need qualitative insight but can't schedule dozens of live sessions. Use them for:

Early concept and message testing
Understanding "why" behind survey results
Continuous discovery between major research rounds
Reaching many participants quickly across the MENA region

AI interviews vs surveys vs live interviews

Method	Depth	Scale	Speed
Survey	Low	High	Fast
AI Interview	Medium–High	High	Fast
Live Interview	High	Low	Slow

AI interviews sit in the sweet spot: more depth than a survey, more scale than live interviews.

Are AI interviews accurate for Arabic research?

Yes — when the platform is built for Arabic. The AI moderator must understand Modern Standard Arabic and dialects, handle right-to-left input, and interpret culturally specific phrasing. Afkar's AI Interview mode is designed for native Arabic conversations, not translated English prompts.

The bottom line

AI interview research closes the gap between shallow surveys and slow live interviews. If you want qualitative depth at scale in Arabic and English, explore Afkar's AI Interview mode and get conversational insights from real MENA users in hours.