Learn how to conduct user testing in Saudi Arabia. Covers local recruitment, cultural considerations, bilingual testing, and the best platforms for Saudi user research.
Saudi Arabia is the largest digital market in the Middle East, with over 36 million internet users and a rapidly growing tech ecosystem. If you're building a product for this market, you need to test it with Saudi users.
But user testing in Saudi Arabia comes with unique challenges and considerations. This guide covers everything you need to know.
96% smartphone penetration (among highest globally)
Despite this, most UX research is still conducted with Western users. Companies that launch products in Saudi Arabia without local testing consistently fail due to:
Saudi users prefer Modern Saudi Arabic — not Modern Standard Arabic (MSA), which sounds formal and distant.
Saudi users may avoid direct criticism. Use explicit prompts: "We want your honest opinion to improve". They value local brand presence, Arabic customer support, and regional payment methods.
Saudi Arabia is mobile-first. Most users access the internet primarily through smartphones.
The most reliable approach. Platforms like Afkar have a built-in pool of 1,000+ verified Saudi participants across all regions and demographics.
Pros: Fast (results in hours), pre-screened, diverse demographics Cons: Limited to platform availability
Post in Saudi-focused Facebook groups, Twitter/X communities, or Telegram channels.
Use Saudi-based research agencies for moderated studies. Expensive but professional.
| Platform | Saudi Participants | Arabic Support | Study Types | Pricing |
|---|---|---|---|---|
| Afkar | 1,000+ | Full | 8 | SAR 35+/study |
| UserTesting | Very few | No | 4 | $10K+/year |
| Maze | None | No | 3 | $99-499/month |
User testing in Saudi Arabia is essential for any product targeting the Saudi market. The key is using the right platform, writing in the right dialect, and respecting local cultural norms.
