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marketing.finalCta.primaryCtaValidate navigation and findability
Test whether users can find items in your site's hierarchy without visual design influence. Present a text-only tree structure and give participants tasks to complete — measuring where they navigate and whether they succeed.
Success rate, directness score, time to complete, first-click accuracy
Set up your study in minutes — choose settings, add tasks, and customize for your audience.
Access our MENA participant pool or invite your own users. Real people, real insights.
View responses in real-time with built-in analytics. Export data or share with your team.
Use tree testing after creating or modifying your site's information architecture. It validates whether users can find what they need using only your navigation labels — without visual design bias. Pair with card sorting: sort first to design the structure, then tree test to validate it.
Start with overall success rate — what percentage of users found the right answer? Check directness scores to see if they navigated straight to the answer or wandered. Examine first-click data to identify misleading labels. Low success on a task means that branch of your tree needs restructuring.
Combine Tree Test with complementary research methods for deeper insights.
Launch your first Tree Test study in minutes. No subscription required.