Every Study Type You Need
From quick surveys to in-depth usability tests — Afkar gives you a complete user research toolkit. No more juggling multiple tools and subscriptions.
Quantitative feedback at scale
Create multi-question surveys with various question types — multiple choice, rating scales, open-ended, and more. Collect structured feedback from your target audience to validate hypotheses and measure satisfaction.
Best for:
- Product-market fit validation
- Customer satisfaction measurement (NPS, CSAT)
- Feature prioritization research
- Market segmentation studies
Optimize your information architecture
Let participants organize content into categories that make sense to them. Run open sorts (participants create categories) or closed sorts (predefined categories) to understand your users' mental models.
Best for:
- Website navigation design
- Menu structure optimization
- Content categorization
- Label testing for new features
Validate navigation and findability
Test whether users can find items in your site's hierarchy without visual design influence. Present a text-only tree structure and give participants tasks to complete — measuring where they navigate and whether they succeed.
Best for:
- Navigation validation before design
- Comparing alternative IA structures
- Identifying problem areas in existing navigation
- Post-card-sort validation
Interactive design testing with heatmaps
Upload Figma prototypes or screen images and let participants interact with your designs. Track clicks, scrolling patterns, and task completion. Generate heatmaps to see exactly where users focus their attention.
Best for:
- Design concept validation
- Click-through flow testing
- Landing page optimization
- Feature discoverability testing
Task-based user experience evaluation
Give participants real tasks to complete on your product and observe how they perform. Measure task completion rates, time on task, error rates, and collect qualitative feedback on pain points.
Best for:
- Pre-launch usability assessment
- Competitive benchmarking
- Identifying UX friction points
- Accessibility evaluation
One-on-one moderated research sessions
Conduct live, moderated interviews with participants. Explore motivations, behaviors, and attitudes in depth. Perfect for discovery research when you need rich qualitative insights.
Best for:
- Early-stage product discovery
- Understanding user motivations
- Journey mapping research
- Post-study deep-dive interviews
A/B design comparisons
Show participants two or more design alternatives and let them choose which they prefer. Collect reasons for their preference to understand not just what users prefer, but why.
Best for:
- Logo and brand design selection
- Homepage layout A/B testing
- Color scheme and typography decisions
- Icon and illustration comparisons
5-second first reaction tests
Show a design for just 5 seconds, then ask participants what they remember and how they felt. Measure whether your key message and visual hierarchy communicate effectively at first glance.
Best for:
- Landing page headline testing
- Brand perception research
- Visual hierarchy validation
- Marketing creative assessment
All-in-One vs. Multiple Tools
See how Afkar compares to using separate research tools.
| Feature | Afkar | Maze | Optimal W. | UserTesting |
|---|---|---|---|---|
| Survey | — | |||
| Card Sort | — | — | ||
| Tree Test | — | — | ||
| Prototype Test | — | |||
| Usability Test | — | |||
| Interview | — | — | ||
| Preference Test | — | |||
| First Impression | — | |||
| Arabic-First UI | — | — | — | |
| MENA Participant Pool | — | — | — | |
| Pay per study (no subscription) | — | — | — |
Ready to Run Your First Study?
Choose any study type and launch in minutes. Access MENA participants and get results fast — all with transparent, pay-per-study pricing.