Complete Guide to User Research in Saudi Arabia [2026]
Everything you need to run effective user research in the Saudi market — recruiting participants, cultural considerations, Arabic UX, and the right tools.
Afkar
Everything you need to run effective user research in the Saudi market — recruiting participants, cultural considerations, Arabic UX, and the right tools.
Running user research in Saudi Arabia presents unique opportunities and challenges. The Kingdom's digital economy is one of the fastest-growing in the world — with 99% internet penetration, a young tech-savvy population, and Vision 2030 driving rapid digital transformation across every industry.
Yet most global research platforms weren't built for this market. They lack Arabic-speaking participant panels, ignore RTL design considerations, and don't account for the cultural context that shapes how Saudi users interact with digital products.
This guide covers everything you need to run effective user research in Saudi Arabia in 2026, whether you're a local startup, an international company entering the market, or a UX team building products for Arabic-speaking users.
Saudi Arabia is undergoing one of the most aggressive digital transformations in the world. Under Vision 2030, the government is digitizing everything from healthcare to education to financial services. Startups are proliferating, and international companies are entering the market at record pace.
This creates a critical need for user research:
Companies that run regular user research ship products that retain 2-3x better than those that don't. In a market growing this fast, that advantage compounds quickly.
Recruiting participants is the biggest challenge for researchers in the MENA region. Here's how to solve it.
Global panels (UserTesting, Prolific) have minimal Arabic-speaker coverage. You'll find plenty of English-speaking participants worldwide, but finding Saudi users who can test your Arabic interface is harder.
Solutions:
Saudi Arabia is diverse — Riyadh users behave differently from Jeddah users. Age, gender, and digital literacy all matter.
Best practices:
Participants need to trust your platform and feel fairly compensated.
Arabic is read right-to-left (RTL). This affects every aspect of your study design:
Pro tip: Afkar handles RTL natively across all 8 study types — surveys, card sorting, tree testing, prototype testing, usability testing, interviews, preference tests, and first impression tests. No manual RTL configuration needed.
Saudi cultural norms affect how participants respond:
Different questions require different methods. Here's what works best in the Saudi market:
| Method | When to Use | Saudi-Specific Tips |
|---|---|---|
| Surveys | Large-scale opinion gathering | Use Arabic-first with optional English. Keep under 10 minutes. |
| Interviews | Deep qualitative insight | Offer camera-optional. Consider same-gender interviewer preference. |
| Method | When to Use | Saudi-Specific Tips |
|---|---|---|
| Usability testing | Task completion analysis | Test on mobile (Samsung/iPhone split is ~50/50 in Saudi Arabia). |
| Prototype testing | Pre-development validation | Ensure RTL mirroring in Figma. Test with Arabic placeholder content. |
| First impression tests | Initial reaction to designs | Show Arabic version first. 5-second exposure works well. |
| Method | When to Use | Saudi-Specific Tips |
|---|---|---|
| Card sorting | Organizing navigation | Arabic card labels. Categories may differ culturally (e.g., financial services grouping). |
| Tree testing | Validating navigation structure | Test both Arabic and English navigation labels separately. |
| Method | When to Use | Saudi-Specific Tips |
|---|---|---|
| Preference tests | Comparing design options | Side-by-side RTL layout. Ensure culturally appropriate imagery. |
Afkar is the only user research platform built specifically for the MENA market:
Platforms like UserTesting, Maze, and Prolific are excellent for English-speaking markets but have significant gaps for Saudi research:
For a detailed comparison, see our platform comparison page.
Bad: "Is our app good?" Good: "Can first-time users complete the registration flow in under 2 minutes?"
Be specific about:
Match your question to the right study type. Use the table above as a guide.
For quick results:
The best research is useless if it doesn't change decisions:
Translation ≠ localization. A study designed for American users won't work by simply translating the questions to Arabic. Rethink task scenarios, cultural references, and expected behaviors.
Over 95% of Saudi internet traffic comes from mobile devices. If you're only testing desktop, you're testing a product most users will never see.
Research with 2-3 participants is better than no research, but you'll miss patterns. Aim for 5-8 per segment for usability tests.
Even if your product has an English version, test the Arabic version separately. User behavior differs significantly between languages.
What's intuitive in one culture isn't intuitive in another. Icons, colors, and navigation patterns all carry cultural meaning. Test assumptions — don't assume.
The most successful Saudi tech companies don't treat research as a one-time project — they build it into their development process.
User research in Saudi Arabia isn't optional — it's a competitive advantage. The companies that understand their Saudi users deeply will win in a market that's growing faster than almost anywhere else in the world.
The tools and methods exist. The participant panels are accessible. The only question is whether you'll invest in understanding your users — or keep guessing.
Ready to start? Create your first study on Afkar →
Last updated: June 2025
